BetterContext For Sales Privacy Policy

BetterContext AI (“BetterContext”, “us”, “we”, or “our”) operates BetterContext For Sales chrome extension available at  website (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from 


Cookies – Cookies are small pieces of data stored on your device (computer or mobile device).

Data Controller – Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

Data Processors (or Service Providers) – Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.

Data Subject (or User) – Data Subject is any living individual who is using our Service and is the subject of Personal Data.

Personal Data – Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Service – Service is the BetterContext For Sales chrome extension available at operated by us.

Usage Data – Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).


We collect several different types of information for various purposes to provide and improve our Service to you.



While using our Service, we may collect certain personally identifiable information that can be used to provide You with our Service (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • IP address
  • Usage Data
  • Email address (if you contact us)
  • We may use your Personal Data solely for the purpose of performing the Service.


When you use our Service with Gmail, we may collect and process certain information from your email threads, including but not limited to:

  • Email content
  • Email metadata (sender, recipient, subject, timestamp)

We use this data solely for the purpose of providing and improving our Service, such as composing emails within the Composer popup and offering relevant suggestions based on email context.


When you use our Service on a webpage, we may collect and process the content of that specific page you are viewing. This data is used to provide relevant features and improve the functionality of our Service. We do not store or share this data with any third parties.


When you use our Service, we may collect and process audio data if you choose to use the audio recording feature. This data includes:

  • Audio recordings made through the Service
  • Transcriptions of the audio recordings

We collect and use this data solely for the purpose of providing audio-related features and improving the functionality of our Service. Audio data will be processed on your device and will not be stored or shared with any third parties without your explicit consent.


We may also collect information on how the Service is accessed and used (“Usage Data”). We use it to distinguish users and bots using reCAPTCHA v3.


BetterContext uses the collected data for various purposes:

  • To provide and maintain our Service
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide email-related features and suggestions within Gmail
  • To analyze webpage content for enhancing the Service’s functionality
  • To provide audio recording and transcription features within the Service
  • To improve the accuracy and performance of our audio-related features


Legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

IP address our legitimate interest (performance of the Service).

Cookies and Usage Data – our legitimate interest (performance of the Service).

Email address (if you contact us) – our legitimate interest (performance of the Service; providing customer support).


BetterContext will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

BetterContext will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Email Data and Page Content Data will be retained only for the duration necessary to provide the relevant features and will be deleted once the user session ends or the Service is no longer active on the specific page or email thread.

Audio Data, including recordings and transcriptions, will be retained only for the duration necessary to provide the relevant features. Audio recordings will be automatically deleted once the user session ends or when you choose to delete them. Transcriptions will be deleted upon your request or when they are no longer necessary for providing the Service.


Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

BetterContext will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and may transfer your Personal Data to a country with adequate controls in place including the security of your data and other personal information.


BetterContext will not send any data, including Personal Data, Audio Data, or Page Content Data, to its servers until the user initiates an audio recording through the Service. 

Once the recording is started, audio data and associated metadata may be transmitted to BetterContext’s servers for processing and providing the relevant features. No data is transferred before the recording is initiated by the user.



Under certain circumstances, BetterContext may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).


The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.


You have certain data protection rights. BetterContext aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

The right to object. You have the right to object to our processing of your Personal Data.

The right of restriction. You have the right to request that we restrict the processing of your personal information.

The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

The right to withdraw consent. You also have the right to withdraw your consent at any time where BetterContext relied on your consent to process your personal information.

The right to request the deletion of your Audio Data. You have the right to request the deletion of your audio recordings and transcriptions at any time. Please contact us if you wish to exercise this right.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).


We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.


We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective, and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


If you have any questions about this Privacy Policy, please contact us: 

Last updated on May 8th, 2024

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