CASE STUDY

VCMO UK Empowered by BetterContext for Success and Efficient Decision-Making

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MARKETING SERVICES

Founded in 2023, VCMO UK accelerates business growth with on-demand virtual CMOs. Transforming marketing capabilities for companies with turnovers of £1m+, offering strategic solutions and rapid operational support.

Paul Mills from VCMO UK

In large corporates with large sales teams having constant communications with the market, having a team meeting is really painful. Now with BetterContext, you can just quickly send a whole bunch of generated hypothesis statements and ask them to spend five seconds saying yes or no to these 10 questions…

Paul Mills
CEO & Founder, VCMO UK

With BetterContext, VCMO UK transforms efficiently validating buyer needs, crafting targeted content, and fostering substantial marketing and business success.

Challenges Faced

Struggle with incomplete buyer insights, making it hard to create content accurately.

The sales team feels pressured to communicate constantly with the market.

Having constant team discussions about customer challenges and problems is painful for sales teams.

Solutions Provided

BetterContext offers detailed B2B buyer data, reducing guesswork about pain points and preferences.

BetterContext validates buyer pain points for sales and guides marketing to create targeted content, capturing buyer interest.

Sending sales team members a list of generated hypothesis statements and letting them quickly go over them by just saying Yes or No, streamlining the decision-making process.

Benefits For VCMO UK

Efficient decision-making through using streamlined hypothesis statements, ensuring quick and accurate responses.

Reducing guesswork and understanding buyer pain points and preferences more precisely.

Sales and marketing teams can create highly targeted content, capturing buyer interest and increasing engagement.

Boosted efficiency across the board, leading to higher conversion rates, quicker deal closures, and cost-effectiveness.

BetterContext really streamlined the decision-making process on buyer personas.

Paul Mills
CEO & Founder, VCMO UK
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