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CASE STUDY

Transforming Vouris' Content Strategies with BetterContext Solutions

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STRATEGIC MANAGEMENT

Headquartered in California, Vouris shapes B2B SaaS teams with a data-first approach. Specializing in sales development, customer success, and management consulting, they optimize performance for enduring success. 

Dan McDermott from Vouris-updated

In marketing, people often nod their heads when you talk about things like content strategy, but it’s different when you actually see it. With BetterContext, in just one month, I transformed my blog and created a comprehensive content strategy…

Dan McDermott
CMO, Vouris

With BetterContext, Vouris overcame content planning challenges, improved tracking, and boosted growth. It made a significant impact, enhancing success and smoothing operations.

Challenges Faced

Finding it tough to plan content effectively which affects their overall content strategy.

Struggling with monitoring and optimizing their content writing efforts, impacting the performance and resonance of their messaging.

Looking for a way to scale both content writing and publishing processes

Solutions Provided

Conducting content inventory audits and competitor studies to streamline Vouris' content planning.

Utilizing BetterContext, an all-in-one demand generation platform, to optimize content with insights on keywords, word counts, and SERP analysis.

Implementing data-driven SEO to scale content production strategically, aiming to increase market share.

Benefits For Vouris

Ensured a timely content calendar by creating almost all 2024 content in advance.

Successfully developed a comprehensive content strategy, providing a structured approach to content creation.

Gained insights on keywords, word counts, and SERP analysis, enhancing the performance and relevance of their content.

I have a crazy goal you guys are helping me set, aiming to complete all my 2024 content by December 31st—brilliant!

Dan McDermott​
CMO, Vouris
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