15 Content Marketing Types for Organic Traffic Success

15 Content Marketing Types for Organic Traffic Success

What if there was a cheaper way than traditional marketing to make sure your customers know all about your products, are interested, and are ready to move further into buying from you?

Good news for your business – there is!

“Great content starts with insights gained along the customer journey. If we understand the why and their needs throughout the journey, we can create content that is purposeful in building a relationship, not a transaction.”

Jillian Swift, Chief Marketing Officer at Pentair Pool

Content Marketing is a marketing strategy that involves creating content for your brand and using the internet to share it.

A content marketing strategy has worked well for 72% of marketers, and it’s known for bringing results to your business for a long time.

But how does content marketing work? What content marketing types can your bussiness create? And is it important to have different types of content all in one strategy?

Let’s explore all of that in this article.

What is Content Marketing?

Content marketing is a marketing strategy for creating and sharing useful content with your audience, usually online. One of the best things about content marketing is how it can match your business’s style and attract natural views and sales.

A content marketing can come in many forms like blog posts, newsletters, white papers, or social media updates. Knowing these formats helps you make smarter choices for your brand in the long run.

Each piece of content aims to:

  • Show your brand’s expertise.
  • Demonstrate that your company cares about its customers.

How often you post is just as important as how good your content is. It helps build strong, lasting relationships with potential and existing customers.

By sharing knowledge and showing that you care about your customers’ success through your content, people are more likely to pick your products or services.

15 Different Content Marketing Types in Digital Marketing

“When we think about the brand, we think about what and how we’re positioning ourselves. It’s tacky when you say it like this, but how can we encourage their dreams? How can we, in our messaging, how can we in our products, in our sales process, in everything that we do— how can we justify their failures? How can we confirm their suspicions? Also, and this is a big one, help them throw rocks at their enemies? .”

Nicholas Ayers, Chief Marketing Officer at Better Agency

1. Informative blog posts published on your website to educate and engage your audience.

Informative blog posts published on your website to educate and engage your audience refer to a content marketing strategy where businesses create and share valuable, insightful, and relevant articles on their website to provide useful information to their target audience. 


  • Well-written and optimized blog posts can attract organic traffic from search engines, increasing the visibility of the website and potentially generating leads and sales.
  • Blog posts offer an opportunity to educate the audience about industry trends, best practices, and solutions to common problems, helping them make informed decisions.
  • Consistently providing valuable content can keep the audience engaged and loyal to the brand, leading to repeat purchases and referrals.

2. Infographics to make complex concepts easier to understand and shareable on social media.

Infographics are visual representations of information, data, or knowledge designed to make complex concepts easier to understand and more visually appealing. They typically combine text, images, charts, and graphics in a concise and engaging format, allowing viewers to grasp key concepts quickly and effectively.


  • Infographics condense complex concepts into visually digestible formats, making them easier for audiences to understand and retain.
  • Visual content tends to capture attention more effectively than text alone, leading to higher levels of engagement and interaction with the audience.
  • The combination of visuals and text in infographics helps reinforce key messages, increasing the likelihood that viewers will remember and recall the information later.

3. Engaging video content ranging from product demonstrations to storytelling.

Engaging video content, ranging from product demonstrations to storytelling, refers to the creation and dissemination of videos designed to captivate and connect with an audience. This type of content encompasses a wide range of formats, including explainer videos, tutorials, testimonials, vlogs, animations, and narrative-driven storytelling.


  • Video content tends to be more engaging and immersive than text or images alone, capturing the attention of viewers and encouraging them to interact with the content.
  • Video allows businesses to convey compelling narratives and evoke emotions more effectively through visual and auditory elements, leading to stronger connections with the audience.
  • Sharing engaging video content across various platforms, such as social media, websites, and video hosting sites, can help businesses expand their reach and attract new audiences to their brand.

4. Podcast that allows you to connect with your audience through discussions, interviews, or storytelling.

A podcast is a digital audio program that allows individuals or businesses to create and distribute audio content for listeners to stream or download on-demand. Podcasts typically feature discussions, interviews, storytelling, or monologues on specific topics of interest, ranging from entertainment and education to news, business, and personal development.


  • Podcasts enable hosts to speak directly to their audience in a conversational tone, creating a sense of intimacy and connection that can foster loyalty and engagement.
  • Listeners can access podcasts on-demand, allowing them to consume content at their own pace and convenience, whether during their commute, workout, or leisure time.
  • Podcasts offer versatility in content formats, including discussions, interviews, storytelling, and educational content, catering to a wide range of interests and preferences.

5. Ebooks that provide in-depth information on a specific topic in exchange for contact information.

Ebooks are digital books or guides that provide comprehensive and in-depth information on a specific topic. They are typically distributed in electronic format, such as PDFs, and are often used as lead magnets in marketing campaigns. In exchange for downloading the ebook, users are required to provide their contact information, such as email addresses, allowing businesses to build their email lists and nurture leads.


  • Ebooks serve as valuable lead magnets, enticing users to provide their contact information in exchange for access to the content, thereby helping businesses build their email lists and generate leads.
  • Establishing authority: By offering in-depth and informative content, businesses can position themselves as experts in their field, enhancing their credibility and authority within their industry.

6. Case studies of how your product or service solved a problem for a client, showcasing its effectiveness.

Case studies are detailed accounts or narratives that highlight how a specific product or service successfully addressed a problem, challenge, or need for a client or customer. They typically provide a comprehensive overview of the client’s situation, the challenges they faced, the solution implemented using the product or service, and the results achieved.


  • Case studies serve as tangible proof of a business’s ability to deliver results and solve real-world problems, helping to establish credibility and showcase expertise within the industry.
  • By presenting real-life examples of successful outcomes, case studies help build trust and confidence in the product or service among potential customers, who may be more inclined to purchase based on evidence of past successes.

7. Research-based reports or guides that delve into a particular industry topic, demonstrate thought leadership.

Research-based reports or guides are comprehensive documents that delve into a particular industry topic, offering in-depth analysis, insights, and findings based on extensive research and data collection. These reports are often developed by businesses, industry organizations, or research institutions and aim to provide valuable information, trends, and perspectives relevant to professionals within the industry.


  • Research-based reports showcase a business’s expertise, knowledge, and insights within a specific industry, positioning them as thought leaders and authorities on relevant topics.
  • By providing valuable, data-driven insights and analysis, research reports help build credibility and trust.

8. Webinars where you can educate your audience and interact with them in real time.

Webinars are live, interactive online seminars or presentations conducted over the internet, allowing hosts to educate their audience on specific topics, share insights, and facilitate discussions in real time. Typically, webinars involve a combination of audio, video, slideshows, and interactive features such as chat boxes, polls, and Q&A sessions.


  • Webinars enable hosts to engage with their audience in real-time, creating two-way communication, discussion, and collaboration, which can enhance audience engagement and learning outcomes.
  • Webinars provide a platform for hosts to deliver educational content, share insights, and demonstrate expertise on specific topics, offering valuable learning opportunities for attendees.

9. Social Media Posts to engage with your audience, promote your brand, and drive traffic to your website.

Social media posts are content pieces created and shared on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others, to engage with the audience, promote the brand, and drive traffic to the website. These posts can take various forms, including text updates, images, videos, links to articles or blog posts, polls, contests, and more.


  • Social media posts provide opportunities for businesses to engage directly with their audience, fostering conversations, interactions, and community building around the brand.
  • Regularly sharing engaging content on social media helps increase brand visibility and awareness among a wider audience, potentially reaching new customers and followers.

10. Email marketing updates sent to your subscribers’ email addresses.

Email marketing updates refer to targeted messages or newsletters sent to subscribers’ email addresses to inform, engage, and nurture relationships with the audience. These updates can include a variety of content such as company announcements, product updates, promotional offers, educational content, industry news, or curated content relevant to the subscribers’ interests.


  • Email marketing allows businesses to communicate directly with subscribers in their inboxes, delivering personalized messages tailored to their interests, preferences, and behaviors.
  • Email marketing platforms offer effective targeting capabilities, enabling businesses to send relevant content to specific segments of their audience based on demographics, purchase history, engagement level, and other criteria.

11. User-generated content created by your audience, such as reviews, testimonials, or social media posts featuring your product or service.

User-generated content (UGC) refers to any form of content created and shared by users or customers of a product, service, or brand, rather than by the brand itself. This content can take various forms, including reviews, testimonials, social media posts, photos, videos, blog posts, and more, and typically showcases users’ experiences, opinions, and interactions with the brand or its offerings.


  • User-generated content is perceived as more authentic and trustworthy than branded content, as it reflects real experiences and opinions of actual users, which can help build credibility and influence purchasing decisions.
  • Positive user-generated content, such as reviews, testimonials, and social media posts, serve as powerful forms of social proof, validating the quality, value, and credibility of a product or service in the eyes of potential customers.

12. Engaging content formats like quizzes, polls, or calculators that encourage participation from your audience.

Engaging content formats, such as quizzes, polls, or calculators, are interactive and dynamic pieces of content designed to encourage active participation and engagement from the audience. These formats often involve asking questions, soliciting opinions, or providing tools for users to interact with and generate personalized results or insights.


  • Engaging content formats offer interactive and participatory experiences that capture the audience’s attention and encourage active involvement, leading to higher levels of engagement and interaction with the brand.
  • Content formats like quizzes and calculators allow users to receive personalized results or insights based on their responses, creating a more tailored and relevant experience that resonates with individual preferences and interests.

13. Real-time video broadcasts on platforms like Facebook Live or Instagram Live to connect with your audience authentically.

Real-time video broadcasts on platforms like Facebook Live or Instagram Live involve streaming live video content directly to an audience in real time. These broadcasts allow individuals or businesses to connect with their audience authentically by sharing live updates, hosting Q&A sessions, conducting interviews, showcasing behind-the-scenes content, or delivering presentations or demonstrations.


  • Live video broadcasts allow businesses to connect with their audience in real time, providing an authentic and immediate way to engage with followers, share updates, and respond to questions or comments at the moment.
  • Live video broadcasts encourage active participation and engagement from the audience, as viewers can comment, react, and ask questions during the broadcast, fostering a sense of community and connection.

14. Virtual events where you can share knowledge, network, and promote your brand.

Virtual events are online gatherings or conferences that enable individuals or businesses to share knowledge, network, and promote their brand in a virtual environment. These events replicate many aspects of traditional in-person events, such as presentations, panel discussions, workshops, networking sessions, and exhibitor booths, but are conducted entirely online using web-based platforms, virtual event software, or immersive virtual reality (VR) environments.


  • Virtual events eliminate the need for travel, accommodation, and other logistical arrangements associated with in-person events, making them more accessible and convenient for participants from diverse locations and time zones.
  • Hosting or attending virtual events typically involves lower costs compared to in-person events, as there are no expenses related to venue rentals, catering, transportation, or accommodation, allowing businesses to achieve their marketing and networking goals more affordably.

15. Content hubs where all your content is organized and easily accessible.

Content hubs are centralized online platforms or repositories where businesses organize and make all their content easily accessible to their audience. These hubs serve as comprehensive libraries or databases that house various types of content, including blog posts, articles, videos, podcasts, whitepapers, case studies, infographics, and more.


  • Content hubs provide a single, centralized location where users can access all of a brand’s content assets, eliminating the need to search across multiple platforms or channels to find relevant information.
  • By organizing content in a logical and user-friendly manner, content hubs offer an intuitive browsing experience that helps users discover and navigate through the brand’s content more easily, improving engagement and satisfaction.


By incorporating a mix of informative blog posts, engaging videos, and interactive content formats, you can create a diverse and compelling content strategy to attract and retain your target audience.

Consider implementing a combination of these content marketing types to cater to the different preferences and behaviors of your audience, ultimately leading to increased brand visibility and customer engagement. Start experimenting with different formats and analyzing the results to optimize your content strategy for organic traffic success.

BetterContext AI can significantly enhance various content marketing types for businesses by providing advanced capabilities in content creation, optimization, personalization, and performance analysis.

Rachel Hardy

Meet Rachel Hardy, an experienced author with almost six years of writing across different businesses. She’s known for her versatile writing style, adapting seamlessly to various industries and niches.
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